The California Association of Flower Growers & 发货人 (18新利备用网站, formerly known as NORCAL) was founded in 1941 by a small group of flower shipping companies to foster the success of the California floral industry within the United States. Today 18新利备用网站 is the leading floral trade association in California serving growers and the entire supply chain in the state and in 48 states across the nation.
In addition to valuable transportation benefits enjoyed by all 18新利备用网站 members, the Association is also becoming a leader in bringing fresh cut flowers to the U.S. market, especially promoting the benefits of fresh flowers to new generations of American consumers.
A Diverse Flower Industry
The association has members in 25 of California’s 58 counties comprised of flower growers, 花托运人, specialty non-ornamental flower growers, manufacturers of floral hard goods, 包装公司, flower wholesalers and retail florists. 18新利备用网站 is also proud of its active associate membership in 48 other states, stretching to the Atlantic and Gulf coasts. This diverse membership represents every step of the value-chain that makes fresh, beautiful California flowers possible in vases, 显示, weddings and every important event in the lives of active Americans.
A number of "non-floral" professions and industries serve the floral industry. Recognizing the value delivered by these allied service providers, 18新利备用网站 welcomes accountants, 律师事务所, 保险经纪人, financial institutions, 和更多的, into its membership.
Education and Industry Initiatives
In the fall of 2014 18新利备用网站 invited 10 other significant stakeholder associations to a Flower Summit to explore collaborations to benefit the entire U.S. 花卉市场. Eight of these organizations are U.S.-based and two represent major growers and distributors from Colombia and Ecuador. The Summit is not a formal organization, but a meeting of industry minds to generate ideas for projects that will educate and promote the U.S. 花卉市场.
Cross-industry collaboration proved so appealing that six of the 10 organizations agreed to work on awareness building around International Women’s Day in the U.S. International Women’s Day is March 8th every year and wildly popular in Europe and Russia. While International Women’s Day was originally created to help promote the women’s suffrage movement in the early years of the 20th 世纪, the Flower Summit organizations proposed that the day be an opportunity to celebrate and recognize the women in our lives. Giving flowers was one form of that recognition.
18新利备用网站 has also been instrumental in developing standards that bring value throughout the entire industry. For example, 18新利备用网站 initiated the Box Standardization Program (http://www.youtube.com/watch?v=pa_NiYwm4qo) that is trending the market toward a 40” box for bulk shipping. This initiative is making flower shipping more cost effective while maintaining the high quality of the floral products as they leave their farms.
Our mission is simple and it benefits everyone involved in the industry: Strengthen member businesses through logistics, education and promotion to grow the use and enjoyment of cut flowers.
As a non-profit trade association, 18新利备用网站 prides itself on be pro-competitive in the 花卉市场place. 像这样, the 18新利备用网站 board of directors has adopted an Antitrust Policy that is adhered to at all board and committee meetings, and members are advised to adhere to it at all events that 18新利备用网站 organizes. 国家政策:
The members intend to conduct their affairs in compliance with the antitrust laws of the United States, the states within the United States and the antitrust/competition laws of other countries. The representatives 不会: